StandWithus

LEMONADE STAND

#SQUEEZEYOURCHALLENGES

ABOUT

Squeeze the Challenge is an experiential campaign that connects Israel’s inspiring story of overcoming adversity with the

personal narratives of students on campus. The goal of the campaign is to tell Israel’s story in a way that is interactive and

makes a positive impact on students in their own lives.

By coming to the lemonade stand, students can grab some free lemonade, share in our story, and squeeze out their challenges.

More information

Behind the event!

Many centuries ago an indigenous people were conquered by a cruel foreign empire.

While a minority remained at home, most were scattered across Europe and the Middle East for 1,9000 years, suffering oppression, expulsions, massacres, and ultimately genocide. They barely survived, but never lost hope. They overcame, started a liberation movement, went back home to join those who were already there, and built one of the most vibrant, diverse, inspiring nations in the world.

That nation is Israel.

Everyone faces challenges in their lives. Big challenges and little ones, but Israel’s story is proof that every struggle is an opportunity to overcome and inspire.

PHOTOS